A Matrix / Rating Scale question is a closed-ended question type that asks respondents to evaluate the row items using a consistent set of column choices.

A Rating Scale question, commonly known as a Likert Scale, is a variation of the Matrix question where you can assign weights to each answer choice. Rating Scales automatically calculate a weighted average for each answer choice in the Analyze Results section.

Creating a Matrix / Rating Scale Question

To add this question type:

1. From the BUILDER section, click +Add button next to the Matrix / Rating question type.
2. Click Edit.
3. Enter your Matrix / Rating Scale question.
4. In the Rows fields, enter the items you want respondents to evaluate.
5. In the Columns fields, enter the measurements you want respondents to use to evaluate the row items. Column choices should be applicable to every row item.
6. Click  to add another row/column if needed or click  to delete a row/column.
7. Enable “Forced ranking” if you wish to require one response per column.
8. Add an “Other”answer option for comments.
9. Configure any additional options and settings.
10. Click Save.

Additional Options and Settings for Matrix / Rating Scale question type

Under the Options, Move and Copy tabs, you can make an additional customization to your survey questions in the following ways: 

• Options
  1. Require an answer to a question and to add weights on survey responses.
  2. Enable CSAT Calculation to measure your customers’ satisfaction on the services or products that you provide.
• Move – this setting allows you to move a question to your desired position.
• Copy – this setting allows you to make a copy of a certain question.